AD reserves the right to provide marketing, advertising and other materials to all its customers as well as to all previous customers. AD will strive to terminate all marketing/advertising communication in a timely manner if a previous customer or customer issues future advertising materials. 8. No unspoken rights. Apart from that, as is expressly granted, this AdWords API agreement does not grant intellectual property or other property rights to any party. You release Google and its affiliates and licensees, divestitures or successors and do not sue for damages, liabilities, means, judgments and claims (a) relating to the intellectual property you develop, use or refer to the AdWords API; and (b) that can normally arise from your use, trust or reference to the AdWords API. Between you and Google, Google and its respective licensees reserve all intellectual property rights (including, but not limited, to all patent rights, trademarks, copyrights and others) in and on AdWords API specifications, all Google websites and all Google products and services and all related derivative works. All licence fees granted are not sub-concenable, transferable or transferred, unless otherwise stated. MESSAGEKEY can create special web pages (“Landing Pages”) on which all click-through actions. Creative services provided under this agreement may be subject to separate royalties and design and development conditions.
7. The customer will pay all costs related to the program, in funds immediately available or as approved by Google, within an economically reasonable time frame set by Google (for example. B in the program interface or in the IO). Late payments are paid at an interest rate of 1.5% per month (or the highest rate allowed by law, albeit lower). Fees are tax-free. The client pays (i) all taxes and other government fees and (ii) reasonable legal and legal fees incurred by Google to recover late payments.